Mobile Application Development
Marketing and Development
Your iPhone or other mobile application marketing strategy begins before the app development process. First, we analyze your market, looking for untapped opportunities. We evaluate current applications to find features that are lacking or need improvement in current competitive apps. When our developers begin creating your app, pre-launch marketing begins. With a combination of online PR and pre-launch reviews, we make sure your target audience knows about your app and is waiting for it to appear in the iTunes or Android Market apps store.
Mobile App Marketing
Based on keyword research, Streamline's mobile marketing team will work with you to create a memorable name, an apps store icon that will be noticed, compelling screenshots for the apps store and other marketing materials to ensure optimal app store placement. We market your app online from pre-launch buzz to managing online PR and social media strategies to post-launch competitive analysis and application updates and enhancements.
Pricing Strategy
We cut through pricing strategy options to find the best solution for your target market. Depending on your application, it may be best to offer a free app or a free "light" version with additional features within the app at additional cost. Many apps require payment upfront or offer advertising within the app itself to offset costs. Benefits and drawbacks will be determined based on financial goals, breakeven point, the application itself and your target audience.
Mobile App Store Submission Process
Launching your new application in the app store can be a daunting process. We work to ensure that this process goes smoothly and is integrated with your online app marketing. It's important to have pre-launch marketing strategies in place so when your app hits the store you'll get downloads and positive reviews in the crucial first few days. Our marketing team will help you submit your app and optimize your submission so it is found quickly and easily by potential users.
Updated Apps in a Changing Marketplace
With the proliferation of new applications entering the market every day, your market and competition will change. Whether you need to update feature and benefits of your current mobile app or create an entirely new application, Streamline's mobile app development and marketing teams will work with you to maintain your competitive advantage.
